Hello, I'm Vic.
A designer based in Charlotte, NC. I've spent over a decade in brand and visual design, and over the past few years I've been building deliberately toward user experience. Outside of my work, I stay grounded through combat sports, basketball, and an insatiable love of music.
For most of my career, I worked as a graphic and brand designer. Over the past few years, I've shifted my focus toward UX. Right now, that means studying Human-Centered AI at UNC Charlotte, with plans to continue at the graduate level. Much of my attention centers on one question: how can AI support a designer's process without surrendering high-stakes decisions to a system entirely? That question shaped my recent project, FairLend, a lending dashboard I designed to keep a person in the loop and counter algorithmic bias.
I believe product design without research fails the people it's meant to serve. As more decisions shift toward algorithms, I want my work to begin and end with the person actually using it. I bring the attention to detail I've developed over years of design craft, I stay aligned with the goals of the business, and I keep collaboration open and transparent. My aim is to empower the teams I work with, not to override them.
UX rewards practitioners who are disciplined and systematic, qualities my background in sports prepared me for.
My path to UX ran through graphic design roles, entrepreneurial ventures, and a return to formal study. The more I learned about the field, the more its emphasis on empathy convinced me it was the right fit. I value research, and I value decisions grounded in careful reasoning. I'm also motivated by a real desire to serve others.
I'm chasing the next thing that makes me better. Some days that's the physicality of basketball or the discipline of combat sports; other days it's the finesse of a good fit and a sharp sense of style. My ambition refuses to stay inside my career; I want to win at everything I touch, a little more each day.
Music has always had a grip on me, and making my own is the next mountain I intend to climb (yes, the guitars are coming). I'm proud to call Charlotte home, since a short drive from here lands me in nearly any climate or terrain I please. And though I left New Jersey young, I have no doubt that my grit and refuse-to-quit streak were handed down by a northern family.
Design taste doesn't start at the desk. It's the records, the shows, the details you notice everywhere.